preference Definition

1. The preferring of one person, thing, etc to another.
2. One's choice of, or liking for, someone or something particular.

Thesaurus: inclination, partiality, fancy, liking, predilection; option, choice, first choice, selection, pick, wish, desire, election.
3. Favourable consideration.

Thesaurus: special treatment, preferential treatment, favour, precedence, priority, favouritism, special consideration, advantage.

Rather than.